About Seqlo

Seqlo is a company that makes food testing kits using Real-time PCR techniques for species identification in meat, milk, etc, for pathogen detection to determine the contamination in food as well as GMO identification.

We wanted to build a brand that reflects technology wanting to break old mindsets and barriers without losing its true quality of products. A step towards change for a better future.

Concept

Clarity, precision, and helping new learners to adopt the new DNA technology is what Seqlo is about. For the design direction, we kept the logo in a clean modern serif font and blended Seqlo's principles into the identity. With a serif font, it does not feel medical. It is modern and also very unique from its competitors. The brand embraces a new way of doing things.