Apple

Campaign Design, IIllustration Design

The concept for this Diwali is themed around light and how light plays different roles in the festival of Diwali. Shining brightly together Diwali is the festival of lights How the light shines How light gives hope in the dark - A ray of hope, Movement of light, Sparkling light from firecrackers, Illuminating light from Diyas, Hopeful light in the dark. The idea is to translate the idea of light and its movement in an abstract way which gives the feeling of the festival and hope during these trying times with bursting bright colors in the dark sky. 

To address the encouragement of people to stay connected we thought of translating that into visuals in an abstract way by working on a grid-style approach where forms and elements flow from one shape to the other seamlessly. We have taken the concept of movement of light and the whole idea of how the light shines from illumination in diyas to being the hopeful light in the dark to the bursting crackers in the sky and translated that into the key visual with abstract geometric shapes, motifs that reflect the feeling of brightness and togetherness. The shapes, the movement, the colours all together come to give a feeling of Diwali festival. Further the other App Store illustrations show imagined occurrences that will happen this Special Pandemic Diwali and how everyone is connected virtually and hopeful for brighter days ahead. The artwork shows snippets of people prepping and celebrating Diwali virtually and how everyone is still connected and celebrating the festival with full life even though we are not physically together in this pandemic. The other elements of light and patterns tie the whole thing together.