About Goodhair

Concept, Naming, Product naming, identity design system and Packaging design

GoodHair is more than just a personal care line; it’s a celebration of natural, handcrafted products designed to nourish your hair and elevate your self-care routine. Rooted in a commitment to quality and well-being, GoodHair offers high-performance formulas that aim to make your hair healthier, reflecting the values of the modern, conscientious urban lifestyle.

The branding for GoodHair is infused with optimism and thoughtfulness, embodying the care and responsibility that goes into each product. Every element, from the design to the packaging, speaks to the joy of handcrafting and the simple happiness found in self-care rituals. The names of our products—Heal, Senses, Grow, Shine, and Calm—invite you to experience a journey of well-being, each one crafted to meet the unique needs of your hair while promoting balance and renewal.

GoodHair’s visual identity reflects this holistic approach, with packaging that is as thoughtful as the products themselves. It’s designed to bring moments of joy, reflecting the beauty of self-care and the mindful, intentional lifestyle of it’s customers.