About Yeva

Concept, Product naming, visual identity and packaging design

Yeva was born from a desire to help women confront some of the most annoying personal care problems; razor bumps, ingrown hairs scarring from shaving and waxing; acne-prone skin that negatively affects our self-esteem and insecurities; then there is our unforgiving monthly period; hormonal, cramping, pain, and depression in the course.
Yeva means "life", "to live" - which inspires us to provide the best products so you can live your best life. So our "why" is to focus on issues that women have the most problems with.

Our challenge was to design a skincare packaging that looked calm and soothing while addressing these personal problems with care in terms of design. We were inspired by the Caribbean Sea and the colors that form from sunrise to sunset. We chose watercolor as a medium to evoke the feeling of the sea and how the product will flow through one’s skin healing the skin problems with time.

Purify

Gentle Purifying Scrub- to help women in skin exfoliation overcome ingrown hairs with this gentle scrub made from effective berries, vitamins, and plants.

Soothe

Soothing Shave Cream - to help women eliminate, irritation, razor bumps, ingrown hairs, and scarring from shaving.

Relief

PMS Relief Oil - to provide pain relief, balance hormones, and reduce tension, stress, cramping, moodiness, and anxiety.

Smooth

Smoothing Moisturising Cream- to soothe & moisturize skin after / in-between hair removal, to fade dark spots & scarring to protect, hydrate and restore skin damage.