About Fabriclore

Logo design, Brand Concept, Visual identity and Brand guidelines

Fabriclore is an e-commerce platform that celebrates the artistry of handcrafted and sustainable fabrics, sharing their rich heritage with the world. With a global reach, Fabriclore inspires its community to embrace traditional textiles and weave them into contemporary styles, creating a personal narrative that bridges the past and the present. Rooted in conscious passion, Fabriclore believes that every fabric tells a story—a story of craftsmanship, culture, and creativity. They encourage their customers to craft their own modern expressions by drawing from the timeless beauty of traditional fabrics.

Our branding and packaging design for Fabriclore took inspiration from the indie spirit of the brand, infusing a sense of flow and movement reminiscent of the fabric itself. The design reflects the fluidity of cloth, with organic forms and textures that mirror the tactile experience of touching fine textiles. This visual identity serves as a seamless extension of Fabriclore’s mission: to connect people to the beauty of handcrafted fabrics and empower them to tell their own style stories with intention and authenticity.