Aperio Skincare

Concept, Visual identity, packaging design and brand guidelines

Aperio is a beauty brand inspired by the essence of holiday skin—embracing minimalism, natural beauty, and a relaxed approach to self-expression. At the heart of Aperio is the philosophy of uncovering and revealing your true self, just as the name suggests. With nothing to hide, Aperio empowers you to embrace your skin as it is, celebrating authenticity over perfection.

Drawing inspiration from the serene lifestyle of Byron Bay, a place known for its coastal beauty and laid-back vibe, Aperio’s branding reflects the effortless simplicity of beachside living. Our design concept captures the essence of the sea, the coast, and the organic textures found in nature. We translated this into fluid, abstract shapes that symbolize the layers and textures of both the coast and skin, creating a visual metaphor for natural beauty.

Aperio’s raw, bare-minimum design approach strips away excess, leaving only the essential. Minimal elements and organic textures come together to communicate the purity, relaxation, and authenticity that define the brand. It’s more than just skincare—it’s an invitation to uncover your true self and embrace a lifestyle of beauty in its simplest, most natural form.