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The Loom

The Loom is an e-commerce website selling women's apparel. The Loom sells handcrafted products made in India. The products include sarees, accessories, apparel, footwear, home decor et al. The Loom curates different designers from India. The logo and the entire branding is based on an earthy Indian traditional handcrafted look and feel. The logo symbol is a simplistic form of a mandala and forms a very traditional symbol focusing the eye to the center forming a calm effect and at the same time reflecting the Indian roots and culture attached to it.  Visit it at www.theloom.in

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